The Artyfect Blog Information for Artist's

Brilliance can be defined as the richness, intensity and depth of the colour. Our research showed that this is the most important characteristic to an acrylic artist. Consequently, in the development of Artists' Acrylics, we have used our world-beating colour making experience to ensure an unrivalled brilliance and depth of colour in the range.

Brilliance does not mean the colours are garish. It is about clarity and purity of colour and this should be evident when the colour is applied straight from the tube as well as in the thinnest of films. Even the earths, blacks and whites should be clean and not dull.

While our previous range of Artists Acrylic Colour led the way in brilliance, our new Artists' Acrylics are unrivalled in their brilliance thanks to a combination of the following:

Until now acrylic paints have darkened in tone as they dry, making colour matching difficult, so artists have to remember to allow for this when mixing wet colours. However with our new range, acrylic painters no longer have to cope with colour shift. With Artists' Acrylic, more than any other brand, what you see is what you get.

Colour shift is due to the binder changing from white to transparent as it dries. As the white emulsion dries within the colour and becomes clear, the paint becomes more transparent and therefore darker.

This causes problems when you are returning to a painting that is already dry or if you are trying to match a dry mix, because you only have the dry mixture to compare it to.

Thanks to our expertise in colour making and resin technology, we have developed a new unique binder that is translucent when wet and dries clear. It is this that ensures there is virtually no shift in colour at all - any change in colour between wet and dry is equal or less than the equivalent colours in Artists' Oil Colour.

The result is a range that allows artists to match colours more easily from palette to canvas and see a painting as it will actually look when finished.